New York, NY – Betty Halbreich, the iconic personal shopper and stylist who spent decades at Bergdorf Goodman, has passed away at the age of 96. Known for her exceptional taste and sharp wit, Halbreich became a legend in the world of fashion, helping countless clients curate their wardrobes with precision and style.
Halbreich’s career at Bergdorf Goodman, a prestigious department store in New York City, spanned decades, where she served as the Director of Solutions. She was not just a personal shopper; she was a confidante to many, guiding them through fashion choices with a blend of expertise and empathy.
Her influence extended beyond the store’s walls. Halbreich authored two memoirs, Secrets of a Fashion Therapist in 1997 and I’ll Drink to That: A Life in Style, with a Twist in 2015, the latter of which became a New York Times bestseller. She was also featured in the 2013 documentary Scatter My Ashes at Bergdorf’s, which further cemented her status as a fashion icon.
Betty Halbreich was born and raised in a wealthy Jewish community on the South Side of Chicago. Her upbringing was one of privilege, with her mother running a bookstore and her stepfather managing department stores. After moving to Manhattan following her marriage to Sonny Halbreich, she became a fixture in the city’s high society.
Despite her glamorous exterior, Halbreich faced personal challenges, including a nervous breakdown and legal separation from her husband. Nevertheless, she channeled her experiences into her work, becoming a pillar of strength and style for her clients.
Many have taken to social media to express their condolences and share their memories of Halbreich. Annie Margulis commented, "She knows some things! Legend!" Julia Jeannine echoed similar sentiments, calling her a "Lovely lady," while Caryn Fleming added, "Icon. Rest in style Betty." Other tributes included Allan Kent, who called her an "Amazing woman," and Belinda Michelle Hancock, who remembered her as a "Lovely Lady."
Betty Halbreich’s legacy will live on through her books, her impact on the fashion industry, and the many lives she touched with her wisdom and grace. She will be deeply missed by all who knew her.