Project SASS

Rapid River Community Mourns the Loss of Cole Gustavson, Owner of Cole Cattle Company, in Tragic Accident

Cole Gustavson, a well-respected resident of Rapid River, Michigan, tragically lost his life on August 8, 2024, in a devastating accident that has left his family, friends, and the entire community in deep sorrow. Cole, only 24 years old, was known for his unwavering dedication to his family’s business, the Cole Cattle Company, and his passion for agriculture.

Born and raised in Rapid River, Cole was cherished for his strong work ethic and love for the outdoors. These qualities were evident throughout his life, particularly during his time at Rapid River High School. After completing his education, he became an essential part of the daily operations at Cole Cattle Company, where his contributions were invaluable. Cole’s commitment to farming and the land earned him the respect of those within the farming community, where he was admired for his honesty, diligence, and pride in his work.

Cole’s devotion extended beyond his work to his family, with whom he shared close and loving relationships. He was in a committed relationship with Emilie Johnson, and together, they looked forward to a promising future. His deep bond with his family was particularly strong with his nephew, with whom he shared a mutual love for farming and the outdoors.

On the afternoon of August 8, 2024, at approximately 2:50 p.m., Michigan State Troopers from the Iron Mountain Post responded to a tragic single-vehicle accident involving Cole. The accident took place in a construction zone off M-95 near Carbis Road in Sagola Township. Preliminary reports indicate that Cole fell from a moving construction vehicle, leading to severe injuries. Despite being swiftly transported by STAR ambulance to Marshfield Medical Center-Dickinson Hospital, Cole succumbed to his injuries. The Michigan State Police, Sagola Township EMS and Fire, and the Dickinson County Sheriff’s Department were all involved in the response, and the investigation into the accident is ongoing.

Cole Gustavson’s untimely death has left a profound void in the Rapid River community. His legacy as a hardworking and devoted individual will be remembered by all who knew him. The community’s thoughts and prayers are with his family during this incredibly difficult time.

— Updated by Ethan Hernandez in Local

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